Jed Kent
From the moment I could walk, my dad, Graham, has been taking me fishing, profoundly influencing my approach to angling and shaping my bait philosophy. His encounter with the legendary Fred Wilton in 1978 instilled in us a deep appreciation for the role of bait in fishing. Together, we crafted baits using only the finest ingredients, always prioritising fast and instant attraction.
Over the years, I've landed carp from a wide range of waters, from vast inland reservoirs to small, secluded farm ponds. My current UK personal best is a 50.04lb carp. With about 20 years of experience in the angling trade, including owning a tackle shop and collaborating with various fishing companies to test and develop new baits, I've developed a keen understanding of what works best.
These days, with work and a young family, my fishing time is limited, so I rely on the best food source bait available—something that’s both highly nutritious and irresistibly attractive. That’s why I trust Cotswold Baits.
